35. Richard Branson

Model: Falcon 900EX
Cost: $44.8 million*
Net Worth: $4.9 billion*
Richard Branson purchased a Falcon 900EX, which he had detailed with a design of his eyeball, but he sold it. He then replaced the 900EX with a 50EX, which he described as a “small plane…for shorter distances” that he could use to get in and out of the British Virgin Islands.

The 900EX is certainly the more expensive of the two, costing $44.8 million per unit. The smaller 50EX costs $4.5-$6.5 million. Falcon prides itself on not only costing less than its competitor, Citation, but also using 40% less fuel. Branson, the CEO of Virgin Group, is a frequent donor to environmentalist charities, so there’s no doubt that the eco-friendly nature of the Falcon was a draw when he was picking out his private jet.